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Showing posts from March 4, 2012

Love letters...

I don't mean 'love' letters.  I mean real estate love letters. Many of us use them, have our clients write them.  They are presented to the Sellers with the offer to buy their house.

'Oh, we love your home.  See our photo of our dog.  He loves you too.  He'll be your best friend!  Oh, don't like dogs?  Forget we have one.  We just love your home.'   That's typical some of the love letters I see as a real estate broker.  But not my own clients.  My clients have a way (their own) with words! 

Several years ago, at the top of the market, I was sitting in with some sellers who weren't mine.  They got me because their agent was writing an offer for a buyer and also had the listing.  That's called 'double-ending the deal'.  And there were multiple offers.  When this happens, we bring in a designated broker who can review the offers with the owners of the property, thus keeping the appearance of non-conflict for the other agents involved.

We …